Copefrut 波板车厘子70周年限量纪念货柜开柜仪式在上海辉展水果批发市场顺利举行。
一个承载七十年积淀的现场时刻，在销售旺季中为市场注入了更坚定的信心与期待。
A milestone moment rooted in seven decades of heritage delivered renewed confidence and optimism to the market at the height of the season.
中国·上海，2026年1 月 12 日清晨，Copefrut 波板车厘子 70 周年限量纪念货柜开柜仪式在上海辉展水果批发市场顺利举行。作为销售旺季推进过程中的重要节点，同时也是 Copefrut 70 周年系列活动的收官篇章，本次活动在核心批发市场集中释放积极信号，为渠道注入持续信心。
Shanghai, China, January 12, 2026 — In the early morning of January 11, the 70th Anniversary limited-edition container opening ceremony for Copefrut Cherries was successfully held at the Shanghai Huizhan Fruit Wholesale Market. Positioned as a key milestone during the peak selling season — and the closing chapter of Copefrut’s 70th anniversary celebrations — the event delivered positive signals into one of China’s core wholesale channels and reinforced confidence across the trade.
开柜仪式于上午 7:30 举行，吸引众多贸易伙伴、渠道客户及市场代表到场参与。活动以 Copefrut 波板车厘子七十年来在品质管理、供应体系建设及市场合作方面的持续投入为核心，集中传递品牌始终坚持 “Be the Better Partner 做更好的伙伴” 的合作主张，体现其与市场伙伴携手同行、稳健共赢的长期承诺。
The ceremony took place at 7:30 a.m. with the participation of trade partners, distributors, and market representatives. The event highlighted Boban Cherries’ seven decades of sustained commitment to quality management, supply reliability, and long-term market partnerships, reinforcing the brand’s long-standing proposition to “Be the Better Partner” to its customers and the trade.
活动现场，Copefrut波板车厘子销售负责人Andres Nawrath向到场嘉宾发表致辞，强调 Copefrut 波板车厘子始终坚持为全球市场提供稳定的高品质产品与可靠的供应保障。他表示：“我们非常荣幸在中国与长期合作伙伴共同庆祝这一 70 周年重要里程碑。在回顾过去七十年发展的同时，我们也清晰地看向未来——持续巩固波板车厘子的高品质标准，深化长期商业合作关系，并与中国及全球市场的伙伴携手前行，实现共同成长。”
During the event, Andres Nawrath, Sales Manager at COPEFRUT SA, addressed attendees, emphasizing Copefrut Cherries’ long-standing commitment to consistent premium quality and reliable supply performance in global markets. “We are honoured to celebrate this 70-year milestone alongside our valued partners in China. While we reflect on the past seven decades, we are equally focused on the future — continuing to consolidate our cherry business with the highest quality standards, strengthening long-term commercial relationships, and moving forward together to grow across both China and global markets.”
随后，在现场嘉宾的共同见证下，Copefrut 波板智利与中国团队共同完成剪彩并拉开货柜柜门，专为中国市场打造的 70 周年限量纪念货柜正式开启。人流、交流与掌声交织，辉展批发市场内的热度被进一步点燃，直观展现出销售旺季下积极而稳健的市场情绪。
The ceremony reached a defining moment as the Copefrut Boban teams from Chile and China came together to cut the ribbon and open the container doors, officially unveiling the 70th Anniversary limited-edition containers created exclusively for the China market. The steady flow of visitors, on-site interaction, and spontaneous applause reflected strong engagement across the wholesale market and a positive, measured sentiment during the peak of the season.
开柜仪式结束后，现场随即进入交流与销售对接环节，贸易伙伴与渠道客户围绕新季销售节奏展开积极沟通。此次 Copefrut 波板车厘子 70 周年限量纪念货柜的顺利开柜，进一步巩固了品牌在核心市场的稳健表现，也为销售旺季的持续推进注入了积极动能。
Following the container opening, the event moved directly into trade exchanges and sales coordination, with partners and channel customers engaging actively around the progression of the season.
The successful opening of the Copefrut Cherries 70th Anniversary limited-edition container further reinforced the brand’s solid market position and added positive momentum to the continued advancement of the peak selling period.
